37
do not bend envelopes a4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,092.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay£118K£118K/yr · 75K searches
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£3.38–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand