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dimplex optimyst spares
Skip itSoft demand (-77.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.07avg listing price — sweet spot $15–$100
Price range
Great£6.46–£44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great494.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad£50K£50K/yr · 24K searches
Growth
Bad-77.8%90-day search growth — must beat 0% to launch
Signals High Returns