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dental wax
Skip itPrices mostly outside the sweet spot ($3.10–$7.74) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good954avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£229K£229K/yr · 268K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.11avg listing price — sweet spot $15–$100
Price range
Bad£3.10–£7.74cheapest to priciest tracked listing — scored on the share inside $15–$100