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dental mirror
Skip itPrices mostly outside the sweet spot ($1.23–$8.45) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,723.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£66K£66K/yr · 83K searches
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.51avg listing price — sweet spot $15–$100
Price range
Bad£1.23–£8.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier