57
dental cement
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£15.27avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.32–£38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£292K£292K/yr · 286K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,849.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals Quality Gap