36
craft foam
Skip itPrices mostly outside the sweet spot ($3.31–$13.13) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good799.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 179K searches
Price range
Bad£3.31–£13.13cheapest to priciest tracked listing — scored on the share inside $15–$100