31
covid and flu lateral flow test kit
Skip itSoft demand (-79.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,393.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-79.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.13–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier