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cobalt drill bits
Worth a lookShows low returns (0.8%), but soft demand (-1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£20.94avg listing price — sweet spot $15–$100
Price range
Great£7.16–£60.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,308.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 87K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch