55
chicken wire
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 65% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,021.75avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.49–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Market size
Good£352K£352K/yr · 494K searches
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse