50
chicken feed
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Great348.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay£254K£254K/yr · 156K searches
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Price range
Okay£2.18–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand