55
chafing fuel
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.03avg listing price — sweet spot $15–$100
Price range
Good£7.88–£35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Review moat
Good1,290.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£264K£264K/yr · 158K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals Low Review Barrier