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cellotape
Skip itPrices mostly outside the sweet spot ($0.83–$7.66) — this niche doesn't clear our bar today.
Conversion
Incredible31.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£755K£755K/yr · 565K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,628.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£7.66cheapest to priciest tracked listing — scored on the share inside $15–$100