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cavilon barrier cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good£7.50–£31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,506.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Market size
Okay£254K£254K/yr · 103K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand