42
cardboard
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great151.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.37–£23.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 219K searches