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cake box 12 inch
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good746.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Okay£110K£110K/yr · 91K searches
Price range
Okay£4.67–£18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand