57
butcher paper
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Growth
Incredible+118.6%90-day search growth — must beat 0% to launch
Review moat
Great344.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.62–£26.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£127K£127K/yr · 80K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Signals Trending