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59

bug hotel

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 93Conversion 51Competition 47Returns 99Price range 36Avg price 49Brand share 50Review moat 72Quality gap 58

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+104.2%

90-day search growth — must beat 0% to launch

Review moat

Good616.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.90

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.20–£20.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£143K

£143K/yr · 295K searches

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