50
brown gift bags
Worth a lookShows low returns (0.9%), but a small market ($34K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good605.76avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.34–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 56K searches
Signals No Dominant Brand