49
bread basket
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great341.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Price range
Okay£4.55–£25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 128K searches