70
blue roll
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£1.6M£1.6M/yr · 825K searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.92–£37.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,021.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand