38
blue plasters
Skip itPrices mostly outside the sweet spot ($2.33–$6.50) — this niche doesn't clear our bar today.
Conversion
Incredible37.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good781.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 61K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Price range
Bad£2.33–£6.50cheapest to priciest tracked listing — scored on the share inside $15–$100