45
blue pla
Skip itPrices mostly outside the sweet spot ($7.93–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,851.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 40K searches
Price range
Bad£7.93–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100