35
azo
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great345.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.13avg listing price — sweet spot $15–$100
Price range
Good£7.44–£28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad£18K£18K/yr · 26K searches
Signals Low Review Barrier