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alcohol wipes
Worth a lookShows searches that convert (22.1% search→purchase), but prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£979K£979K/yr · 913K searches
Review moat
Okay1,639.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.86avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100