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alcohol wipes medical
Skip itPrices mostly outside the sweet spot ($2.76–$8.42) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,926.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£171K£171K/yr · 154K searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100