40
aio
Skip itSoft demand (-5.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£46.52avg listing price — sweet spot $15–$100
Review moat
Great205.59avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.17–£92.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay£167K£167K/yr · 203K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale