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zeolite

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Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 15Conversion 34Competition 38Returns 99Price range 80Avg price 83Brand share 34Review moat 87Quality gap 63

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great267.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.20

avg listing price — sweet spot $15–$100

Price range

Great£7.25–£49.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad£79K

£79K/yr · 161K searches

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

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