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yodeyma perfume women
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible99.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.97avg listing price — sweet spot $15–$100
Price range
Great£13.37–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£40K£40K/yr · 70K searches