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yellow nail polish
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+216.6%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Bad5,585.52avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 70K searches
Price range
Bad£2.87–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100