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yardley english rose
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,082.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.27avg listing price — sweet spot $15–$100
Price range
Bad£5.23–£17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 102K searches
Brand share
Bad100%top-5 brand share — brand-locked demand