54
wrinkles schminkles
Worth a lookShows low returns (0.1%), but soft demand (-37.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£15.40avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good£323K£323K/yr · 296K searches
Price range
Good£5.35–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,412.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
Signals Quality Gap