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wow root cover up
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,215.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 178K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.01–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100