37
wound healing ointment
Skip itPrices mostly outside the sweet spot ($2.40–$9.62) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,818.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 86K searches
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.40–£9.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier