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wooden comb
Skip itPrices mostly outside the sweet spot ($3.25–$7.23) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good673.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 204K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£4.15avg listing price — sweet spot $15–$100
Price range
Bad£3.25–£7.23cheapest to priciest tracked listing — scored on the share inside $15–$100