45
witch hazel
Skip itPrices mostly outside the sweet spot ($2.25–$11.31) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Good£358K£358K/yr · 482K searches
Review moat
Good1,358avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Price range
Bad£2.25–£11.31cheapest to priciest tracked listing — scored on the share inside $15–$100