50
william morris
Worth a lookShows low returns (0.8%), but soft demand (-26.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Great291.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.25–£33.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£81K£81K/yr · 316K searches
Growth
Bad-26.1%90-day search growth — must beat 0% to launch