55
wild deodorant refill only
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Growth
Great+75.6%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.83avg listing price — sweet spot $15–$100
Market size
Good£361K£361K/yr · 362K searches
Price range
Okay£5.25–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,780.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand