52
wigs fancy dress
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($77K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great318.98avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good£4.87–£26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 440K searches