61
wig
Worth a lookShows a sweet-spot price point ($28.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£28.62avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£4.63–£106.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 3.5M searches
Review moat
Good1,330.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand