56
wig stand
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Review moat
Okay1,662.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.41–£24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£135K£135K/yr · 178K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand