45
wig glue
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£331K£331K/yr · 374K searches
Review moat
Bad5,547.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£3.45–£18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf