42
wig cap
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£203K£203K/yr · 286K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Review moat
Bad12,915.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.85–£17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand