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wig band
Skip itPrices mostly outside the sweet spot ($3.21–$15.96) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,441.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 187K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.05avg listing price — sweet spot $15–$100
Price range
Bad£3.21–£15.96cheapest to priciest tracked listing — scored on the share inside $15–$100