47
wide tooth comb
Skip itPrices mostly outside the sweet spot ($2.36–$8.24) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,326.76avg incumbent reviews — the moat a new listing must climb
Market size
Good£297K£297K/yr · 573K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Price range
Bad£2.36–£8.24cheapest to priciest tracked listing — scored on the share inside $15–$100