44
wicked
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Review moat
Great183.55avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.20–£50.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£46K£46K/yr · 3.4M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.5%90-day search growth — must beat 0% to launch