28
wicked makeup
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great106avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Market size
Bad£11K£11K/yr · 48K searches
Price range
Bad£2.21–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand