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white wig
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£5.36–£36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Review moat
Okay2,505.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 91K searches