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white nail polish
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+106.5%90-day search growth — must beat 0% to launch
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£169K£169K/yr · 360K searches
Review moat
Bad8,133.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£7.71cheapest to priciest tracked listing — scored on the share inside $15–$100
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