45
white hair dye
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,001.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Price range
Bad£3.61–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£34K£34K/yr · 88K searches