55
white gel polish
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 221K searches
Review moat
Bad4,731.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Price range
Bad£2.43–£13.02cheapest to priciest tracked listing — scored on the share inside $15–$100